Market Research

A select list of resources for research on potential customers, products and locations for your business

Our librarians can assist you in person at the Reference Desk, by phone (914) 422-1480 or online.

Print Resources

All titles are available for in-library use. Those marked with an asterisk are at the Reference Desk.

Regional

*CPA (Community Profile Analysis) Consumer and Business Demographic Reports 658.835 C
Industry and demographic statistics on Westchester County by zip code and census tracts
*Databook: Westchester County, New York 974.7277 D
Statistics on all facets of life in Westchester County
*Municipal Profiles: Westchester County 317.4727 M
Census data from the Westchester County Department of Planning

National

Best Customers: Demographics of Consumer Demand 339.47 B
Spending data by specific consumer group for selected products
Community Sourcebook of Zip Code Demographics 304.6 C
Population, income and spending potential for U.S. zip codes
County and City Extra: Annual Metro, City, and County Data Book 317.3 C
Statistics from government and private agencies
Demographics USA. County Edition 658.834 D
Demographics, EBI (Effective buying Income), retail sales and consumer expenditures
*Editor & Publisher Market Guide 658.8 E
Snapshots of communities supporting daily newspapers. Transportation statistics, shopping centers, retail sales, etc.
GreenBook: Worldwide Directory of Marketing Research Companies and Services 658.83 G
Lists and describes services offered by major marketing firms
Lifestyle Market Analyst (Standard Rate & Data Service, SRDS) 658.834 L
Blend of demographic and social data by DMA (Designated Market Area)
Market Share Reporter 658.83 M
Covers companies and products in Canada, the U.S., and Mexico
* Statistical Abstract of the United States 317.3 U
Compilations of economic, demographic, social and political statistics

Periodicals

Current magazine and newspaper articles are an excellent source of market information. The Library subscribes to hundreds of business magazines and newspapers, which are found in the Periodicals Department. Online articles can be found through the Online Research section of our website.

Subscription Databases

ABI/INFORM (Dateline, Global, Trade & Industry editions)
Associations Unlimited
Business and Company Resource Center
Hoover's Company Information (in-library use for the complete version)
MasterFile Select

Websites

.pdf version also available.
Created by the Adult Services Staff of the White Plains Public Library 10/05/07